Angie, a makeup artist and educator in Toronto, Ontario, is also the driving force behind Artist to Artist—an online hub that offers accessible, quality education for aspiring Makeup Artists entering the beauty industry.
Angie's footprint in Toronto's Makeup Artistry scene is solid, spanning film, television, print, and more—a testament to her remarkable skills. As we collaborated on shaping her brand, it was clear that simplicity was key. A sleek, minimal, and chic brand identity was chosen to ensure her work took centre stage.
Our task was twofold: to create distinct brand identities for Angie herself and for her education platform. While sharing similar aesthetics, they gracefully conveyed their respective services. The results? A modern, clean identity marked by sans serif fonts and a subdued colour palette that exudes luxury makeup services. These unique logo suites subtly stand out, allowing Angie's artistry and visuals to be the main attraction.